A mobile-only vertical video ad that reveals itself as the user scrolls down a page. The ad appears to be hiding behind the content and plays when it is 50% in view. If the user continues to scroll, the content appears to slide over the ad, which pauses if more than 50% covered. The user can return to the ad at their convenience to complete the video.
Features & Benefits
- Mobile First
- Vertical video fills the screen for an ad experience designed for smartphones.
- Player control scrubbing
- Move to any point in the video without waiting for a replay button at the end of the video.
- High-fidelity video
- A crisp experience is delivered via a full video file with perfectly-matched audio.
- Viewable by design
- Once the content reveals 50% of the ad unit the video begins to play without audio.
- Audio available
- Tap on the video to turn audio on.
- Interactive elements
- Add interactive features and clickable calls-to-action at any point in the experience.
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