Mixpo powers digital tune-in strategies for national programming that maximize media impact while creating cost savings efficiencies.
Best-in-class advertising solutions that will maximize programming awareness and viewer engagement
Programmatically version network prime spots for target DMAs
Our video-centric studio allows advertisers to get more out of their promo spots.
In the first week of the Fall 2015 TV season, three broadcast networks suffered double-digit drops in adults 18-49 versus a year ago: Fox (20 percent), ABC (19 percent) and NBC (10 percent).
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"Custom creative execution presents executional challenges as we produce exponentially greater versions of ads to fuel 1:1 communication. Mixpo’s creative execution has been an essential ingredient in our pursuit to custom tailor advertising toward individual audiences and provide valuable tools. For example, we co-created a “Tune-in Card” for Twitter and Facebook that provides custom channel tune-in information and add-to-dvr functionality. We have run dozens of campaigns with Mixpo and they consistently help us deliver results for our clients."
Charlie Fiordalis, Chief Digital Officer
Water Cooler Group