Mixpo powers digital tune-in strategies for local television stations that maximize media impact while creating cost savings efficiencies group wide.
Best-in-class advertising solutions that will maximize programming awareness and viewer engagement
Total control to update topical creative anytime at the local station level from a single ad tag
Our video-centric studio allows advertisers to get more out of their promo spots
In the first week of the Fall 2015 TV season, three broadcast networks suffered double-digit drops in adults 18-49 versus a year ago: Fox (20 percent), ABC (19 percent) and NBC (10 percent).
How do you know your paid media is really driving ratings?
Mixpo's social ad units allow users to use their smartphone like a remote control. With the simple tap of a button in your ad unit, viewers can turn on their TV and tune-in to your show. And of course we can track all of this on the back end.
"Custom creative execution presents executional challenges as we produce exponentially greater versions of ads to fuel 1:1 communication. Mixpo’s creative execution has been an essential ingredient in our pursuit to custom tailor advertising toward individual audiences and provide valuable tools. For example, we co-created a “Tune-in Card” for Twitter and Facebook that provides custom channel tune-in information and add-to-dvr functionality. We have run dozens of campaigns with Mixpo and they consistently help us deliver results for our clients."
Charlie Fiordalis, Chief Digital Officer
Water Cooler Group