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Insights, resources, and inspiration for publishers.

Posts tagged with  Video Advertising

TV, Technology, and Talent

For television companies selling into a changing world: Follow the money. Follow the audience. And don’t forget who brought you to the dance! Read More

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More

Goodbye VVS (Vertical Video Syndrome)

The shift to mobile has eradicated vertical video syndrome. The once considered amateur video format is now the norm, and advertisers and publishers are getting on board. Read More

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More

Cheat Sheet: Positioning Digital Metrics

There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More

The Future is Mobile: What Publishers Can Do To Adapt

This week the IAB released a new Internet Advertising Revenue Report, reinforcing some of the top opportunities facing premium publishers such as mobile video advertising. See how publishers are taking advantage of the mobile-video boom. Read More

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More

Product Update: New Outstream Video Ad Formats

This month Mixpo launched a new suite of outstream video ads in the platform. Video Pushdown and In-Content Video Reveal are the first two of four new outstream formats to be released by year-end. Read More

Storytelling with Video: Looking Outside of Pre-Roll

Pre-roll has never been the ideal video ad format due to the sub-par user experience, especially on mobile, and limited reach. Outstream solves for this by opening up premium video inventory & providing a thumb-friendly, mobile-first ad format. Read More

Mixpo Releases New Patent-Pending Outstream Ad Product Offering

Mixpo, the leading digital advertising solution for publishers, today announced the launch of their latest video ad product, In-Content Video Reveal. Read More

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video. Read More

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience. Read More

5 Takeaways from IAB's New Ad Portfolio

Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know. Read More

Facebook's Metric Mishap

Facebook mistakenly inflated their video advertising metric. Advertisers are moving on, but publishers want accountability. Read More

The Politics of Digital Advertising and Make Goods

This season, political content will place a demand on TV inventory, opening a digital opportunity for advertisers. Read More

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video. Read More

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

Life, Death and Video Ads

We’re all just humans. Amidst the crazy ad tech world, it's a good reminder of the power and voice we have to help tell stories. While we pursue the richest and best way to do that, let’s not forget to unplug and live the stories we help share. Read More

Digital Advertising for the Holiday Season

2016 is expected to be the longest and most connected holiday season ever. Make sure you know the top digital trends this holiday season. Read More

What Works in Video Advertising

Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More

3 Things Publishers Can Takeaway from Facebook’s Q2 Earnings Report

Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

Strategies to Drive Live TV Viewership in a Time-Shifted World

OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership. Read More

Meet Kyoo: Mixpo's Chief Revenue Officer

Mixpo is excited to announce former AOL and MSN executive Kyoo Kim as Chief Revenue Officer. Kyoo brings more than 20 years of sales and general management experience in the media and digital space. Learn more about Kyoo in our video interview. Read More

Podcast: Key takeaways of 'State of Video Advertising' report

Mixpo Vice President of Marketing discusses the company’s recent “The State of Video Advertising” report in a May 6 interview with Digital Politics Radio. Read More

5 Action Items from #LOAC2015

Attend #LOAC2015? We know the amount of information during a conference can be overwhelming, so we recapped the top 5 things that local publishers can do today to capitalize on the key takeaways from the conference here. Read More

“The Other Side of Lexus” Campaign Wins Digiday Video Award for Best In-Stream Video Ad

Mixpo, Microsoft and Team One wins Best In-Stream Video Ad at the Digiday Video Awards Celebration, honoring overall excellence and breakthrough achievement in video media, marketing and advertising. Read More

Passport to Texas Campaign Named Finalist for 2014 IAB MIXX Awards

It is an honor to be named to the prestigious IAB MIXX Award shortlist. With videos that spark curiosity and engaging interactivity, it is no wonder this campaign beat benchmark performance metrics and caught the eye the IAB MIXX Award judging panel. Read More

More Travelers Use Online & Mobile Video for Travel Information

Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More

Turn Passive Viewers Into Active Auto Shoppers with Interactive Video

While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More

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