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Insights, resources, and inspiration for publishers.

Posts tagged with  Social Video

Gold PR, Smarty Social Media, and Mixpo Win Digital PR Award for Best Social Networking Campaign

We're excited and honored to announce that Gold PR, in partnership with Mixpo, are award winners of this year's Digital PR Awards for the Best Social Networking Campaign. Read More

Cheat Sheet: Positioning Digital Metrics

There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More

Facebook Ad Targeting: What You Need To Know

Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. Listen to our VP of Product, Justin Kistner, nerd out on Facebook ad targeting. Read More

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

What Works in Video Advertising

Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More

3 Things Publishers Can Takeaway from Facebook’s Q2 Earnings Report

Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More

Publishers Increasingly Anxious About Facebook's Power

While social distribution helps publishers grow traffic, and perhaps even exposes their content to new audiences, it has also left publishers vulnerable and eliminated significant money-making opportunities. Read More

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

Strategies to Drive Live TV Viewership in a Time-Shifted World

OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership. Read More

Meet Kyoo: Mixpo's Chief Revenue Officer

Mixpo is excited to announce former AOL and MSN executive Kyoo Kim as Chief Revenue Officer. Kyoo brings more than 20 years of sales and general management experience in the media and digital space. Learn more about Kyoo in our video interview. Read More

Podcast: Key takeaways of 'State of Video Advertising' report

Mixpo Vice President of Marketing discusses the company’s recent “The State of Video Advertising” report in a May 6 interview with Digital Politics Radio. Read More

More Travelers Use Online & Mobile Video for Travel Information

Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More

Turn Passive Viewers Into Active Auto Shoppers with Interactive Video

While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More

Spring Home Improvement: Engage Shoppers with Interactive Online Video

Consumers are upgrading and redecorating in 2014 and are turning to online video for research and inspiration. See how to engage shoppers with interactive video ads. Read More

Winter Olympics: Engaging Fans on Every Device

More than 219.4 million Americans tuned in to the 2012 Olympics, making it the most-watched event ever in US TV history. This year, engage sports fans on every device with interactive online video. Read More

Super Bowl: Amplifying the :30 Spot

Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More

Cyber Monday Sets New Records with $2 Billion in Online Sales

Were you online shopping at work on Monday? If so you were not alone as this year’s Cyber Monday set new records with researchers proclaiming it to be the biggest e-commerce spending day in US history. Read More

Cheat Sheet: Video Advertising on Social Networks

Interestingly, 32% of agencies believe that they’re already extending video ad campaigns to Facebook, according to recent Mixpo Report. Why is this interesting? It’s not yet possible to purchase video ad inventory on Facebook. Read More

Infographic: Social Video Advertising - Strong Growth Expected

69% of agency executives think advertising via social networks is somewhat to extremely important to their marketing mix. Find out which social networks are the most important and how they are leveraging video in this infographic. Read More

Video Advertising Across Social Channels – What’s the Latest?

Learn about recent developments in video at Facebook, Twitter, Instagram and Tumblr and what that means for brand advertisers wanting to use video on social media. Read More

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