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Insights, resources, and inspiration for publishers.

Posts tagged with  Research And Industry Data

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

Connected Campaigns: An Emerging Mobile Solution for Publishers

Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution. Read More

Digital Advertising for the Holiday Season

2016 is expected to be the longest and most connected holiday season ever. Make sure you know the top digital trends this holiday season. Read More

What Works in Video Advertising

Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

Podcast: Key takeaways of 'State of Video Advertising' report

Mixpo Vice President of Marketing discusses the company’s recent “The State of Video Advertising” report in a May 6 interview with Digital Politics Radio. Read More

More Travelers Use Online & Mobile Video for Travel Information

Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More

Turn Passive Viewers Into Active Auto Shoppers with Interactive Video

While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More

Mobile Video Ad Viewership is Skyrocketing

Mobile is the fastest growing device for video, says a recent study published by online video ad company, Freewheel. In Q4 of 2013, video views on mobile devices were up 178% from the previous year. Video views were also up 136% on tablet devices. Read More

Spring Home Improvement: Engage Shoppers with Interactive Online Video

Consumers are upgrading and redecorating in 2014 and are turning to online video for research and inspiration. See how to engage shoppers with interactive video ads. Read More

Super Bowl: Amplifying the :30 Spot

Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More

Cyber Monday Sets New Records with $2 Billion in Online Sales

Were you online shopping at work on Monday? If so you were not alone as this year’s Cyber Monday set new records with researchers proclaiming it to be the biggest e-commerce spending day in US history. Read More

Infographic: Local TV Stations in Top 10 DMA’s Use Online Advertising to Drive Tune-In

Mixpo surveyed local stations from the top 10 DMA's across the country to better understand how the TV industry uses online advertising to drive tune-in. Read More

TUNED IN: 2013 Tune-In Advertising Report

Mixpo survey gains insights into how local TV stations across the country are using online advertising to drive tune-in. Online video advertising is a major component of their online tune-in campaigns. Read More

TV Ads and Online Ads are Better Together

The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research. Read More

Online Video Ads Outperform TV Ads on All Effectiveness Metrics

According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability. Read More

Premium Content Publishers Best Media for Brand-Focused Advertising

Agency and marketer decision-makers report significantly higher levels of satisfaction with Premium Content Publishers. Check out the insights from OPAs new study. Read More

The Race is On to Secure Online Video Ad Inventory for the 2012 Elections

Since the days of Kennedy/Nixon and the first “televised” election, political campaigns have relied on the impact and power of video advertising to influence voters and win elections. Read More

And the Oscar for Best Second Screen Experience goes to...

If you watched the Academy Awards and own an tablet, you might have been among the 40% of Americans who used their tablet while watching TV. This was in part driven by the availability of social TV apps, as well as apps created by show producers... Read More

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