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Insights, resources, and inspiration for publishers.

Posts tagged with  Publishers

TV, Technology, and Talent

For television companies selling into a changing world: Follow the money. Follow the audience. And don’t forget who brought you to the dance! Read More

Goodbye VVS (Vertical Video Syndrome)

The shift to mobile has eradicated vertical video syndrome. The once considered amateur video format is now the norm, and advertisers and publishers are getting on board. Read More

Cheat Sheet: Positioning Digital Metrics

There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More

Mixpo Releases New Patent-Pending Outstream Ad Product Offering

Mixpo, the leading digital advertising solution for publishers, today announced the launch of their latest video ad product, In-Content Video Reveal. Read More

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video. Read More

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience. Read More

Facebook's Metric Mishap

Facebook mistakenly inflated their video advertising metric. Advertisers are moving on, but publishers want accountability. Read More

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video. Read More

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

Connected Campaigns: An Emerging Mobile Solution for Publishers

Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution. Read More

3 Things Publishers Can Takeaway from Facebook’s Q2 Earnings Report

Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More

Publishers Increasingly Anxious About Facebook's Power

While social distribution helps publishers grow traffic, and perhaps even exposes their content to new audiences, it has also left publishers vulnerable and eliminated significant money-making opportunities. Read More

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

5 Action Items from #LOAC2015

Attend #LOAC2015? We know the amount of information during a conference can be overwhelming, so we recapped the top 5 things that local publishers can do today to capitalize on the key takeaways from the conference here. Read More

Discovery Communications Partners with FreeWheel and Mixpo to Drive Video Ad Innovation on Mobile

Today Mixpo and FreeWheel, in collaboration with Discovery Communications, are pleased to announce the first campaign to deliver VPAID 2.0-enabled video ads in a premium desktop and mobile environment. Read More

Premium Content Publishers Best Media for Brand-Focused Advertising

Agency and marketer decision-makers report significantly higher levels of satisfaction with Premium Content Publishers. Check out the insights from OPAs new study. Read More

Even For Traditionalists, TV Media Sales Is No Longer A Linear Process

Recently AdExchanger spoke with Charlie Echeverry, EVP, Digital Sales for Univision, about the network’s plan to take its work of bringing local TV advertisers to the PC-based and mobile web, to its national advertisers, through a program called Base Read More

The Race is On to Secure Online Video Ad Inventory for the 2012 Elections

Since the days of Kennedy/Nixon and the first “televised” election, political campaigns have relied on the impact and power of video advertising to influence voters and win elections. Read More

February 2012 Sweeps Report & Tune In Best Practices for May

During the February 2012 Sweeps period, Mixpo delivered over 26 million impressions for stations, networks, cable programmers, and syndicators using online video ads to drive viewership, totaling over 109,000 minutes of video watched. Read More

Have you been MRAIDed?

Mixpo has completed MRAID certification with FreeWheel, the video technology company serving enterprise-class entertainment companies. The certification enables Mixpo to serve personalized, interactive video ads to the vast array of mobile apps... Read More

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