SocialDisplay and VideoConnected Campaign / July 22, 2016 / By Erin Martin
Publishers Increasingly Anxious About Facebook's Power
While social distribution helps publishers grow traffic, and perhaps even exposes their content to new audiences, it has also left publishers vulnerable and eliminated significant money-making opportunities.
Our latest report, The State of Digital Advertising for Publishers, spotlights the challenges publishing companies grapple with on Facebook as the social giant continues to gain power over publishers even as it regularly changes policies and causes confusion.
Read the recap of the Facebook:Publisher relationship by Matt Kapko, Senior Writer at CIO, in Publishers rely on Facebook at their own peril.