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Insights, resources, and inspiration for publishers.

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Storytelling with Video: Looking Outside of Pre-Roll

Pre-roll has never been the ideal video ad format due to the sub-par user experience, especially on mobile, and limited reach. Outstream solves for this by opening up premium video inventory & providing a thumb-friendly, mobile-first ad format. Read More

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience. Read More

The Politics of Digital Advertising and Make Goods

This season, political content will place a demand on TV inventory, opening a digital opportunity for advertisers. Read More

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video. Read More

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

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