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Mixpo’s blog contains the latest research, news, and insights surrounding social and display advertising.

5 Takeaways from IAB's New Ad Portfolio

Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know.

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Facebook's Metric Mishap

Facebook mistakenly inflated their video advertising metric. Advertisers are moving on, but publishers want accountability.

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The Politics of Digital Advertising and Make Goods

This season, political content will place a demand on TV inventory, opening a digital opportunity for advertisers.

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The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video.

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Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom.

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