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Mixpo’s blog contains the latest research, news, and insights surrounding social and display advertising.

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video.

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Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom.

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Connected Campaigns: An Emerging Mobile Solution for Publishers

Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution.

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Life, Death and Video Ads

We’re all just humans. Amidst the crazy ad tech world, it's a good reminder of the power and voice we have to help tell stories. While we pursue the richest and best way to do that, let’s not forget to unplug and live the stories we help share.

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Digital Advertising for the Holiday Season

2016 is expected to be the longest and most connected holiday season ever. Make sure you know the top digital trends this holiday season.

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