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Mixpo’s blog contains the latest research, news, and insights surrounding social and display advertising.

FEATURED POST

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user.

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'Tis The Season

Its that time of year again! Holiday season rolls around and the usual shopping hustle and bustle begins. Everyone starts making their list, and checking it twice.

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Goodbye VVS (Vertical Video Syndrome)

The shift to mobile has eradicated vertical video syndrome. The once considered amateur video format is now the norm, and advertisers and publishers are getting on board.

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Gold PR, Smarty Social Media, and Mixpo Win Digital PR Award for Best Social Networking Campaign

We're excited and honored to announce that Gold PR, in partnership with Mixpo, are award winners of this year's Digital PR Awards for the Best Social Networking Campaign.

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Cheat Sheet: Positioning Digital Metrics

There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics.

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The Future is Mobile: What Publishers Can Do To Adapt

This week the IAB released a new Internet Advertising Revenue Report, reinforcing some of the top opportunities facing premium publishers such as mobile video advertising. See how publishers are taking advantage of the mobile-video boom.

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