FAQs

Mixpo Company Questions

Mixpo VideoAd Player Questions

Mixpo Company Questions

What is Mixpo?
Mixpo is an online video marketing solution designed exclusively to help businesses leverage the power of video and the direct-response benefits of the Internet to drive measurable results. We've developed an elegant solution which helps businesses create compelling VideoAds, allows those VideoAds to be edited and optimized, promotes them throughout the Internet, drives qualified leads back to you, and provides you with a full suite of analytics.
Why is online video important to my business?
Video has always been important to businesses' marketing tactics to connect with customers, capture their imagination, and provide information about that business in a compelling way. Traditionally, these benefits were reserved for large companies using broadcast television commercials as the medium. The emergence of video on the Internet has opened up the possibility for any business to leverage the benefits of video.
What is a VideoAd?
A VideoAd is your marketing execution that plays in the Mixpo VideoAd Player. The VideoAd Player is our dynamic video player (or "widget") which can play back professionally-produced video commercials or photos, your self-produced video or photos, or content from our growing stock library. Every one of your VideoAds is branded to your business and has Direct Response buttons built right in which allow viewers of your VideoAd to take action immediately.
What can I put in VideoAds?
VideoAds communicate your marketing messages about your business. They are not limited a 15 or 30-second video spot. You can use customer testimonials, product demonstrations, walking tours, photo slide shows with narration and music, weekly promotions...YOU decide. You can change your existing VideoAds as your campaign changes, and add new ones at any time. Need some help getting started or with ideas? Email us at info@mixpo.com.
Where can I post my VideoAds?
You can post your VideoAds on your own web site and/or blog, or use them in e-mail campaigns. You can integrate your campaign between multiple sites and e-mails, then change the VideoAds once, from one central source at Mixpo. One of the more powerful Direct Response features is Share, which allows someone viewing your VideoAd to embed it on their own site or e-mail it to a friend. This allows your viewers and customers to spread your message for you!
What is the difference between Mixpo and YouTube?
YouTube paved the way for consumers to watch video on the Internet. It's a great technology for publishing entertainment videos. Businesses have greater needs such as higher quality playback, better control and flexibility in managing VideoAds, and most importantly the ability to measure the results of your campaign.
What is a Direct Response?

The Mixpo VideoAd Player has three different response methods for customers to act immediately on with the following direct response buttons built right into the VideoAd player:

  1. INQUIRE: When you create your VideoAd, you can set within it an e-mail address for viewers to contact you. Anyone who views the VideoAd anywhere, on any site will be able to e-mail you directly.
  2. MORE INFO: When you create your VideoAd, you can set within it a web site which contains more detailed information. Anyone who views your VideoAd anywhere, on any site will be immediately connected to this web site.
  3. SHARE: When a viewer clicks on this Direct Response, they are provided with a link to your VideoAd and the embed code for VideoAd so they can share it with others from their web site, blog, or e-mail. Because your VideoAd is hosted by Mixpo, you retain control over it no matter how many times it's shared. With this feature, your customers are able to increase the effectiveness of your campaign for you.
What is Search Engine Optimization?
Search Engine Optimization (or "SEO") is the process of making your content highly visible among the many search engines on the web. With video, search engine optmization is still in it’s infancy. We’re building the expertise to optimize your videos to be discovered by all the major search engines such as Google, AOL Video, Yahoo! Video and more. SEO is often referred as "organic search" and it means that customers looking for products and services like yours find you first in search returns. Capturing viewers that are actively looking for businesses like yours and presenting your VideoAd optimizes your ability to get qualified leads and thus is our top priority.
What type of video files can be used to create VideoAds?
The rule of thumb is if the source video can play in Windows Media Player or in the QuickTime Player, you should be able to convert it into a Mixpo VideoAd. Supported file types are .wmv, .mpeg, .mpg, .mov, .mp4, .avi, .jpg, .mp3, and .wma. If your content is not in one of these formats, it may still be possible to use it after first converting it to one of these types. Contact support@mixpo.com and we will work with you to find a solution.
I really like the idea of using video to market my business online, but I don't have any video. Is it hard to get started?
Not at all. Mixpo has a library of stock visual footage and audio files you can use for free to create VideoAds. Then later if you obtain or create some video content of your own, you can add to or replace the stock footage.
How much does it cost to use Mixpo?
Mixpo has different pricing packages that are highly affordable and flexible for partners and individual clients. Please inquire by sending an e-mail to sales@mixpo.com.
Can I use copyrighted material in my VideoAds?
Unless you own the copyright or have permission from the owner to use it, you should not use copyrighted material in your VideoAds. Mixpo takes no responsibility for any user-oriented copyright abuse, and may remove a VideoAd without notice if requested to do so by the rightful copyright owner.
I have more questions. How do I contact Mixpo?
We're happy to answer any questions you have. Please send an e-mail to info@mixpo.com. If you would like a call back instead of an e-mail, please include your phone number.

Mixpo VideoAd Player Questions

How does the Mixpo VideoAd Player work?
A selected frame of your Video Ad appears as a still image where the ad is embedded. You have the option of setting the playback method on your site. Your options are Click To Play (the viewer clicks the "Play Button" on the VideoAd to begin playback), Auto-play No Audio (the Video portion of the VideoAd plays automatically, but the viewer clicks the "Play Audio" button to hear the audio elements), and AutoPlay (the VideoAd plays the video and audio automatically when someone visits your site.) Hovering the mouse pointer over the VideoAd brings up the player controls which include Play/Pause, Volume, screen-sizing controls, and allows the viewer to move back and forth within the VideoAd.
Where can I embed my VideoAds?
On your website, in your blog, or in an e-mail to customers to name a few options. Anywhere online that allows you to embed a Flash-based video can be used.
Can anyone play my VideoAds?

Yes, just about everyone already has the necessary software on their computer to play Mixpo VideoAds. Adobe Flash 9 is a free plugin which is pre-installed on many consumer computers, and is easily downloaded and installed if it isn't. It is available for both PC and Mac platforms.

Can I watch my VideoAd on an iPhone or other handheld device?
Currently, most handheld wireless devices including iPhones do not have a Flash 9 plugin for them, so the VideoAd will not be displayed or be available to play.
Do versions of Adobe Flash Player before version 9 work with Mixpo VideoAds?
No. The media rich features of Flash Player 9 are required to create, edit, and view VideoAds. Adobe has published statistics which indicate 90%+ penetration of version 9 in the market. Click here to view the statistics yourself (please note that Mixpo makes no claim or promise regarding the accuracy or timeliness of these Adobe-provided statistics).
Can I watch my VideoAd if I'm not connected to the Internet?
No. Viewing VideoAds requires that your computer is connected to the Internet.
Do I incur costs to my web site or for bandwidth usage when customers view my VideoAds?
Your VideoAds are hosted on and streamed from Mixpo servers, so there are no additional costs incurred to you or your customers for viewing them.
Do VideoAds affect the performance of my web site on my customers' computers?
Results may vary based on how bandwidth-intensive your site is and the viewer's Internet connection, but most users will not see any performance degradation on your site while the video is playing. Even when viewing your VideoAd at higher resolutions and using a full-screen playback window, the bandwidth used to deliver the video from Mixpo to the viewer's computer is not significant. Additionally, your site itself will not suffer from any performance degradation, as the Video Ad is hosted by and streamed from Mixpo.
Can I use my VideoAds in e-mails?

Yes. There are some e-mail services available which permit embedded flash. Otherwise, you can send an image of the first frame of the video with a link to the full Video Ad contained in the image. Your customers just click on the image, and they are taken directly to a site where the ad plays automatically. This has several advantages over sending the video as either an attachment, or just sending a link to it:

  1. The filesize of the e-mail is normal (as opposed to tens or hundreds of megabytes for an attachment). This means it's more likely to be delivered to and downloaded by your customers.
  2. The body of the e-mail contains the first-frame visual of the ad rather than just a filename or link, which means it's more likely to be viewed.
  3. The VideoAd is still hosted at Mixpo and you may edit it anytime, so you reduce the number of out-of-date attachments in customers' hands.