Does your national advertising resonate locally?

Execute and maintain local brand control on the web

National advertisers struggle to enforce brand consistency at a local level and across the web. Their national branding efforts often fall short of franchisee and affiliate expectations so locals create 'one-off' campaigns that are off brand message.

Mixpo enables national agencies and brands to keep brand control where it belongs yet empowers the local operations with the flexibility they need to reach local customers and point them to their nearest store.

Mixpo enables national agencies and brand advertisers to:

Maintain branding with market flexibility

Set controls that ensure brand consistency AND allow local flexibility. Freeze digital assets, such as video clips, photos and logos, AND let franchises localize promotions and contact information.


Extend reach and control costs

Get more mileage out of national TV ads that cost hundreds of thousands of dollars to produce. Extend your TV ad strategy to the web by bringing existing assets into the Mixpo studio and running them across all of the sites in your media plan.


Drive local response at scale

Create one geotargeting profile and then dynamically drive local response. Embed one Xspot ad tag and automatically update promotions and contact information based on the IP address of the viewer.


Monitor results at a national and local level

Gain insights into campaign performance through data you can act on, such as engagement rate, views, actions, and brand exposure at an aggregated or local market level.


Preserve budget and expedite time to market

Reduce costs and complexity. Implement local video ad campaigns fast by starting with existing TV advertising. Add interactive elements and deploy campaigns off a single ad tag.

Industries

Mixpo provides solutions for the following verticals.