Your web traffic is rising, what about your ad sales?
Expand your local TV ad sales easily to include the web.
Media companies are comfortable selling TV spots. And they know they need to do the same online. Now, there's an opportunity to extend that success to the web with interactive display ads that put TV ads at the center of the sale.
Mixpo helps your sales team easily move TV advertisers to the web. With Mixpo, you can create multi-platform packages that extend the reach of TV campaigns while adding the interactivity and local response advertisers demand.
Mixpo enables media companies to:
Improve online ad revenue
Xspots engage, interact and perform. They provide you with a more attractive advertising product, flexible packages, higher sell-through and better CPMs.
Enhance TV ads with interactivity
Transfer TV Spots into Xspots that are capable of driving local response, and targeting audiences otherwise missed with broadcast buys. Easily add interactive overlays for email inquiries, lead capture and more in the Mixpo studio.
Maximize sales expertise
Your sales team knows that TV advertising is the most compelling way to drive awareness and purchase intent. Transfer that confidence to the web without training them on something new.
See measurable results
The better your media perform, the more repeat orders you'll see. From the Mixpo Dashboard, you can track, monitor, and report on rich insights into campaign performance, including engagement rate, views, actions, view duration, viewer location and more.
Achieve greater efficiency
It doesn't get more efficient than zero incremental production costs. By taking existing TV ads and running them in widely available display ad units, advertisers can efficiently run online campaigns that drive local response.
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Clients & Partners
Here are just a few of Mixpo's clients and partners.
