A simple, powerful platform for local video ad campaigns
Explore the Mixpo platform for yourself
Start with an existing local or national TV commercial.
Enhance the TV creative for use on the web by adding interactive images and calls to action.
From interactions to viewer locations, every aspect of Xspot performance is tracked and measured, providing you with real-time data on local market engagement.
Produce Xspots
After uploading an existing TV spot and other creative into a user-friendly Studio, add overlays. Overlays sit on top of Xspot content and drive direct local response.
Link overlays to webpages and lead capture forms. Bring them to viewers' attention by animating the way they enter and exit the screen.
Duplicate Xspots to manually tailor overlay content for diverse local audiences. Or, upload geotargeting profiles to dynamically deliver different content to viewers in different geographic locations.
Preview Xspots in context on preview pages with unique URLs. When you're satisfied, send URLs to advertisers for review.
Want to keep content fresh? Or, modify content in response to performance data? Changes you make in the Studio appear instantly in live Xspots.
With an advertiser's Xspot produced, it's time to manage the campaign.
Manage Campaigns
Xspot ad tags couldn't be easier to deploy. They work in standard 300x250 display ad units across publishers. Submit them in email or traffic them directly through ad servers.
If your media plan includes a number of online publishers, tweak play mode and ad tag settings and run the same Xspot across all publisher sites.
Rotate multiple Xspots through one tag to performance test different versions. Or, embed just one ad tag and automatically deliver geotargeted content to hundreds of different locations.
To gain additional free exposure, submit an Xspot to YouTube and the most popular video search engines.
After launching a campaign, monitor and report on its performance.
Monitor and Report Results
Track real-time campaign performance in an intuitive, graphical Dashboard. Go beyond clicks and views with engagement and exposure data that gives you the insights you need to learn what actually works.
Measure the performance of individual Xspots and compare performance across Xspot versions and publishers. Take analysis down to the hyper-local level. In a Viewer Locations map, identify the neighborhoods and even streets where interactions occur.
Dig deeper in Advanced Analytics to hone in on a specific metric or gain even more actionable insights.
Stay informed through automatically generated PDF reports, which you can opt to receive by email. Want to tailor a report by advertiser or date range? Generate custom reports on demand.
