Drive Support
The Michelle Bachmann camp had a time-sensitive opportunity to drive further support and voter engagement when the health care bill was being passed. This campaign used Mixpo to quickly deliver messaging to the local audience that delivered 2x forecasted views, drove donations, petition sign-ups and more.
Increasing Viewership
CSS wanted to replicate the emotive power of its TV spots online to showcase the personality and drama of its sports programming and drive viewers to tune in. So CSS worked with Mixpo to create dynamic Xspots. The resulting dynamic video ads outperformed the industry average by more than 85 percent and boosted viewership.
Boosting Ticket Sales
Recognizing that its audience was moving online, Emerald Queen Casino sought to drive exposure and ticket purchases by reaching out to a previously untapped source of concert-goers. The Casino wanted the flexibility to update ads with new concert information on a regular basis and do it all affordably, hence they chose Mixpo. In response to the concert series Xspots, shows, even those featuring less popular performers, began selling out.
Driving Sales
Montana Lottery needed a fresh approach to attracting new players and keeping current ones. Portland-based agency, Citrus, helped the Lottery boost the quality of its creative and break into the digital world of online advertising. Ticket sales increased after nearly 40,000 viewers actively chose to watch the Lottery’s Xspots online.
Growing Web Traffic, Driving Local Leads
Nationwide wanted an advertising solution that could build upon the momentum of its national campaign to drive response directly to its local agents. Over 61,000 active Xspot views drove a tremendous lift in website traffic and in inbound calls to local agents.
Driving Engagement
PinnacleHealth sought to reposition itself as a progressive provider and showcase the expertise of its medical staff by broadcasting a live surgery webcast. Interactive online video ads invited viewers to sign up for the webcast, share with a friend, and more. The Xspot campaign exceeded expectations by sending 3,000 visitors to the PinnacleHealth website.
Increasing Donations
Facing contribution shortfalls going into the holiday season, the Salvation Army’s Del Oro Division decided to expand their local TV ad campaign. By running 3 geo-targeted Xspots in rotation, they hoped to raise program awareness and boost year-end donations. These engaging true-story video ads were viewed more than 156,000 times and increased the rate of online donations.
Build Engagement and Outreach
Ten days out from the election, Scott Brown trailed Martha Coakley by 4 points. Brown needed a fast-acting, innovative strategy that could build on his campaign’s post-debate momemtum and drive deeper voter engagement. Campaign Xspots updated dynamically mid-campaign built on Brown’s momentum and helped propel him to victory.
Generate leads, Grow Awareness
In partnership with ad agency Innovative Radio Sonoma County launched the “Postcards from Sonoma County” campaign. As the campaign moved into its fourth year, the agency turned to online video advertising to increase overnight tourism and put more “heads in beds. An integrated Xspot-offline media campaign delivered 10,000 viewers to the Sonoma website and generated 8,000 new leads.
Drive Event Attendance and Sales
Fitness equipment industry leader SportsArt planned to open its warehouse to the public for an enormous 2-day sale. SportsArt and its ad agency Stanton & Everybody wanted a low-cost promotion that could leverage existing TV spots featuring sleek, high-end equipment in motion. The resulting Mixpo-driven 400,000-impression Xspot campaign resulted in an excellent sales event turnout.
Candidates kicking the TV ad addiction Anupam Gupta, Washington Times
Mar 4, 2010
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