The Mixpo Mission
We think there's something funny going on.
In advertising, there are some really big gaps that need to be bridged. But industry "experts" and "solution providers" always seem to evangelize the gaps, and not the bridges.
The proclamation that, "TV is dead!" is noise, not fact. At the same time, it is fair to say the computer has become a major hub of entertainment, shopping and information experiences. As consumers, we move effortlessly between these screens. Advertisers still need to bridge the gap.
We think it's time for bridges.
We've built a bridge between TV advertising and Internet advertising, so consumers can experience brands consistently, no matter which screen has their attention.
We've built a bridge between local marketing and Internet advertising. Now, local businesses can execute really compelling locally targeted ad campaigns on the Internet. And they don't have to be industry experts to get exceptional results.
And we've built a bridge between national brand advertising and local response marketing. So now, brand marketers can maintain control of their brand, even while their local affiliates implement response-based marketing programs in their local areas.
Mixpo is an online video advertising technology company focused on extending local TV advertising to the Web. Through a simple and powerful combination of production, campaign management and reporting tools, Mixpo enables media companies and advertising agencies to deliver interactive video campaigns via standard display ad units.
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